国际指南ISO/IEC Guide 14，产品及相关服务——提供给消费者的信息能够有效提升产品信息质量，帮助消费者更加了解产品，做出更满意的购物选择。为了反映产品标签技术的进步和更多消费者的需求，该指南近期推出了新版本。
国际消费者协会宣传干事安东尼诺·塞拉·康巴塞雷斯（Antonino Serra Cambacere）s认为，了解产品信息对消费者十分重要。
Spoiled for choice: an international guide to effective product labelling has just been updated
In the digital age, consumers have never been more informed about the products they buy, nor more hungry for information. Getting product information right is a key business strategy. A newly revised international guide will help ensure the product is really what it says on the tin.
Whether it be checking for fat and sugar content or deciding what kind of dishes the wine is best paired with, we are all addicts of product labels. But how much information is enough or too much, and how do manufacturers ensure it meets legal requirements while still selling the product in a desirable way?
International guide ISO/IEC Guide 14, Products and related services – Information for consumers, helps to improve the quality of product information for more informed and satisfactory purchasing choices. It has recently been updated to reflect changes in product labelling technology and consider the needs of a wider audience.
Aimed primarily at standards developers in the field of consumer issues, the guide is also useful for those involved in product labelling, such as product designers, manufacturers, technical writers and marketers.
Antonino Serra Cambaceres, Advocacy Manager for Consumers International, said product knowledge is an important factor for customers.
“As information is key for consumers, the more detailed and accurate it is, the more protected are consumer rights,” he said.
“Consumers must be confident in the products and services they use and they also must have as much information as possible to make informed choices.”
Michele Althoff, Convenor of working group WG 15, the technical group that developed the guide, said it offers guidance on what today’s consumers demand and expect. “Addressing the needs and expectations of customers when it comes to product information is a key ingredient in building or maintaining a brand’s reputation,” she explained.
“The revised guide now takes into account new labelling tools like QR codes, as well as the information needs of vulnerable persons, such as those who could be at risk of harm from products due to their age or other limitations. It also pays closer attention to the treatment of sustainability and privacy issues.”
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