收藏本站   设为首页
当前位置:国际标准化动态 > ISO > 正文

ISO对国际产品标签指南标准刚刚完成更新

发布时间: 2018-05-15 11:16:41   审校:睿智   浏览次数:
来源:https://www.iso.org/news/ref2277.html  

数字时代,产品信息令消费者们更加眼花缭乱、也更加如饥似渴。确保产品信息的有效性是一条关键的生意经。通过刚刚修订的国际指南,消费者将能确定产品标签信息是否属实。

无论是检查脂肪和糖含量,还是决定哪种菜肴与红酒最适合配对,我们都着迷于产品标签。但是,有多少信息足够或者太多,以及制造商如何确保其满足法律要求,同时仍然以理想的方式销售产品?

国际指南ISO/IEC Guide 14,产品及相关服务——提供给消费者的信息能够有效提升产品信息质量,帮助消费者更加了解产品,做出更满意的购物选择。为了反映产品标签技术的进步和更多消费者的需求,该指南近期推出了新版本。

该指南主要对象是消费者问题领域的标准制定者,对产品标签的相关从业者也很有帮助,如产品设计师、制造商、技术文档工程师和销售商。

国际消费者协会宣传干事安东尼诺·塞拉·康巴塞雷斯(Antonino Serra Cambacere)s认为,了解产品信息对消费者十分重要。

他说:“信息对消费者而言至关重要。消费者了解的信息越详细准确,其权益就越不易受到侵犯。”

“消费者一定要信任其所使用的产品和服务,也一定要尽可能获取更多信息,在了解产品的基础上做出选择。”

制定该指南的WG15召集人米歇尔·奥尔索夫(Michele Althoff)说,该指南帮助相关从业者了解消费者的需求与期望。“在产品信息中表明消费者需求和期望,是树立或维持品牌口碑的关键。”她如此解释道。

“该修订版指南收录了二维码等新标签工具和弱势群体——如因年龄或其他限制而易受伤害的产品使用者——的信息需求,还更加关注可持续性、隐私性等问题的处理。

ISO/IEC Guide 14由国际标准化组织消费者政策委员会(ISO/COPOLCO)和WG15制定,该工作组的秘书处为ISO美国成员、美国国家标准协会ANSI

 

Spoiled for choice: an international guide to effective product labelling has just been updated

 

In the digital age, consumers have never been more informed about the products they buy, nor more hungry for information. Getting product information right is a key business strategy. A newly revised international guide will help ensure the product is really what it says on the tin.

Whether it be checking for fat and sugar content or deciding what kind of dishes the wine is best paired with, we are all addicts of product labels. But how much information is enough or too much, and how do manufacturers ensure it meets legal requirements while still selling the product in a desirable way?

International guide ISO/IEC Guide 14Products and related services – Information for consumers, helps to improve the quality of product information for more informed and satisfactory purchasing choices. It has recently been updated to reflect changes in product labelling technology and consider the needs of a wider audience.

Aimed primarily at standards developers in the field of consumer issues, the guide is also useful for those involved in product labelling, such as product designers, manufacturers, technical writers and marketers.

Antonino Serra Cambaceres, Advocacy Manager for Consumers International, said product knowledge is an important factor for customers.

“As information is key for consumers, the more detailed and accurate it is, the more protected are consumer rights,” he said.

“Consumers must be confident in the products and services they use and they also must have as much information as possible to make informed choices.”

Michele Althoff, Convenor of working group WG 15, the technical group that developed the guide, said it offers guidance on what today’s consumers demand and expect. “Addressing the needs and expectations of customers when it comes to product information is a key ingredient in building or maintaining a brand’s reputation,” she explained.

“The revised guide now takes into account new labelling tools like QR codes, as well as the information needs of vulnerable persons, such as those who could be at risk of harm from products due to their age or other limitations. It also pays closer attention to the treatment of sustainability and privacy issues.”

ISO/IEC Guide 14 was developed by the ISO Committee on consumer policy (ISO/COPOLCO), working group WG 15, whose secretariat is held by ANSI, ISO’s member for the USA. 

京ICP备09001239号
网站管理:国家标准化管理委员会标准信息中心
地址:北京海淀区马甸东路9号 邮编:100088 邮箱:info@sac.gov.cn
客服热线:010-82261056 QQ号:3433774297